Client
Lunar
Overview
Lunar is a solar company whose name is drawn from the moon, symbolizing constant light even in darkness. The brand targets businesses and high-energy users, aiming to stand out with a bold but meaningful identity. The goal was to create a logo that feels modern, clean, and instantly recognizable, while still tying into the brand name and energy industry.
Client
Lunar
Industry
Solar Company
Service
Brand Identity
Digital Design
Logo Design
Duration
1 Weeks
The Challenge
The main challenge was to combine: * The power and reliability of a solar company * The calm and consistency of the moon (Lunar) * And build a mark that represents both identity and energy without looking generic or overly literal.
The Solution
The final logo features a lightning bolt shaped like the letter “L”, directly referencing the brand name. * The three short lines radiating from the tip represent moonlight (lumen) — subtle, but symbolic. * The color palette pairs a deep teal (night/space) with a vibrant solar yellow-green (energy/light). * The font choice is clean and modern, giving a professional but friendly tone.
The Result
A bold, memorable logo that fuses energy, identity, and storytelling in a single mark. The design speaks clearly to founders and business owners who want a brand that’s both visually sharp and strategically grounded.
PORTFOLIO
Brand Identity
Logo Design
Ekarth Ventures
Ekarth Ventures
Ekarth Ventures
Brand Identity
Logo Design
Visual Identity
Branding